# identity.md

## Organization Overview
- **Company Name:** Gear West
- **Mission:** To provide a wide selection of ski and bike gear from top brands, serving customers online and in the Minneapolis area.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Location: Long Lake, MN. Date: Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming. See staff information at [https://gearwest.com/pages/gear-west-staff-page-bio](https://gearwest.com/pages/gear-west-staff-page-bio).
- **Team Structure and Departments:** Features a dedicated staff, with profiles available. See staff information at [https://gearwest.com/pages/gear-west-staff-page-bio](https://gearwest.com/pages/gear-west-staff-page-bio).
- **Company Culture and Values:** Details forthcoming.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a retail ski and bike shop, offering a wide selection of gear both online and through its physical store.
- **Location(s) and Geographic Presence:** Long Lake, MN, serving the Minneapolis area.
- **Key Partnerships and Affiliations:** Details forthcoming.